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Outdoor retailer REI closing all stores on Black Friday and paying employees to go outside, generating 2.7 billion social impressions and massive brand goodwill.
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Madison Square Garden, colloquially known as the Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh and Eighth avenues from 31st to 33rd streets above Pennsylvania Station. It is the fourth venue to bear the name "Madison Square Garden"; the first two, opened in 1879 and 1890, were located on Madison Square, on East 26th Street and Madison Avenue, with the third Madison Square Garden (1925) farther uptown at Eighth Avenue and 50th Street. The Garden hosts professional ice hockey, professional basketball, boxing, mixed martial arts, concerts, ice shows, circuses, professional wrestling and other forms of sports and entertainment. It is close to other midtown Manhattan landmarks, including the Empire State Building, Koreatown and Macy's at Herald Square. It is home to the New York Rangers of the National Hockey League (NHL), the New York Knicks of the National Basketball Association (NBA) and was home to the